About this Course

Building the Business Case for Healthcare and Community Care Initiatives

This course centers on the business case for healthcare and community initiatives.  It addresses the challenges organizations face in articulating the value of healthcare and community initiatives and provides practical strategies to enhance understanding and engagement. Attendees will learn how to effectively communicate the return on investment (ROI) of healthcare and community initiatives, equipping them with frameworks and calculators that clarify their impact on both organizational success and community health outcomes.

What You Will Learn

 After completing this course, participants will:

·         Recognize the financial and social benefits of investing in healthcare and community initiatives

·         Increase competency in presenting data and case studies that illustrate the impact of healthcare and community initiatives.

·         Understand how to align healthcare and community initiatives efforts with broader organizational strategies to foster buy-in from leadership.

Who Should Attend

• Health plans
• Health systems
• Hospitals
• Managed behavioral healthcare organizations
• Population health organizations
• Wellness organizations leveragers are the federal government, states and employers
  
  

Faculty

Vanessa Guzman, ME, MS

Mrs. Guzman is an expert in health equity and population health strategies, including patient and physician engagement techniques, clinical reporting, health IT, quality management models, and CEO at SmartRise Health. With her personal story as a Latin American woman of color and diverse credentials in engineering, science, and coaching - Vanessa brings incomparable humility, authenticity, intellectual harmony, objectivity, enthusiasm, and commitment that inspire teams, participants, and facilitators to become part of the change they want to see.

With almost 20 years of industry experience and an approach centered around person-empowerment, she works closely with individuals, health systems, Accountable Care Organizations (ACOs), payers, and technology and community partners to promote equitable care. Her unique approach includes closely collaborating with physicians and hospitals to implement data-driven tools, payers, clinical infrastructures, pharmaceutical companies, and community partnerships to promote wellness and improve patient health outcomes, and a collaborative learning platform to promote health equity while integrating value-based care and change management concepts. The framework uses stakeholder engagement as a fundamental component to enable a culture of change while building the infrastructure necessary to drive change over time and evaluate the impact of activities focused on advancing equity, improvement in health outcomes, and quality of care. 

 Mrs. Guzman also served as the Associate Vice President at the Montefiore Health System (MHS), overseeing physician partnerships, community engagement, population health and quality improvement, clinical performance, and health information technology and reporting.

Her business model facilitates revenue and sponsorship opportunities toward, Created to Thrive, a foundation she formed to promote enrichment programs servings thousands of children, women, and homeless adults worldwide. Created to Thrive allows her true mission, coaching, and transformation experience to shine through her advisory, products, and services.

Lou Hart, MD

Continuing Education

In support of improving patient care, the National Committee for Quality Assurance is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), the American Nurses Credentialing Center (ANCC) to provide Interprofessional Continuing Education for the healthcare team. 

This educational activity is approved for: 1.0 AMA PRA Category 1 Credit^TM.

This educational activity is approved for 1.0 nursing contact hours.*

This course grants 2.0 Required Continuing Education Unit (CEU) points for PCMH Certified Content Experts.  

* Please note – You must attend the entire program to be eligible for total number of contact hours.

Disclosure of Relevant Financial Relationships

The National Committee for Quality Assurance (NCQA) endorses the Standards of the Accreditation Council for Continuing Medical Education which specify that sponsors of continuing medical education activities and presenters at and planners for these activities disclose any relevant financial relationships either party might have with commercial companies whose products or services are discussed in educational presentations.

For sponsors, relevant financial relationships include large research grants, institutional agreements for joint initiatives, substantial gifts, or other relationships that benefit the institution.  For presenters or planning committee members, relevant financial relationships include the receipt of research grants from a commercial company, consultancies, honoraria, travel, or other benefits, or having a self-managed equity interest in a company; or having an immediate family member or partner with such a relationship.

Disclosure of a relationship is not intended to suggest or condone bias in any presentation but is made to provide participants with information that might be of potential importance to their evaluation of a presentation.

Relevant financial relationships exist with the following companies/organizations:

Faculty:
Vanessa Guzman: None
Lou Hart: 

Additional Planning Committee Members:
Crissy Crittenden: None
Maris Harmon: 
Felicia Khaalid: None
Rutti Harmon: